High-intent search traffic
Place your business in front of people searching for services, products, locations, and solutions on Bing and Microsoft search partner experiences.
Microsoft Advertising Management
Microsoft Ads that help you reach more qualified customers beyond Google.
WebAct helps businesses manage Microsoft Advertising campaigns across Bing search, Microsoft Audience Network, shopping ads, remarketing, and landing pages so you can capture additional demand from high-intent searchers.
Bing Search AdsMicrosoft Audience NetworkShopping CampaignsLanding Page Support
Why Microsoft Advertising
Reach searchers your competitors may be missing.
Microsoft Advertising can help businesses expand beyond Google with Bing search traffic, desktop users, professional audiences, shopping opportunities, and additional remarketing placements.
Efficient additional reach
In many industries, Microsoft Advertising can provide another stream of leads or sales without relying only on Google search competition.
Better full-funnel coverage
Search, audience placements, shopping, remarketing, and landing pages can work together to support awareness, consideration, and conversion.
What WebAct Manages
Campaign setup, tracking, optimization, and landing page strategy.
Microsoft Ads work best when the campaign is connected to the website, landing page, offer, conversion tracking, and lead quality.
Search campaigns
- Keyword research
- Match type strategy
- Negative keywords
- Ad copy testing
Audience Network
- Audience targeting
- Remarketing support
- Native ad placements
- Creative messaging review
Shopping campaigns
- Product visibility
- Feed readiness review
- Campaign segmentation
- Retail conversion paths
Tracking and reporting
- Conversion tracking checks
- Lead quality review
- Performance reporting
- Budget recommendations
Landing pages
- Message match
- CTA placement
- Mobile experience review
- Form and call paths
Ongoing optimization
- Search term review
- Bid and budget refinement
- Ad extension support
- Campaign expansion planning
Microsoft Ads vs Google Ads
Microsoft Advertising can stand alone or complement Google Ads.
The best approach is understanding where each channel fits and allocating budget based on opportunity, cost, lead quality, and return.
Microsoft Advertising
Best for businesses that want to reach Bing searchers, Microsoft users, desktop traffic, shopping audiences, and incremental lead volume beyond Google.
- Bing search placement
- Microsoft Audience Network
- Shopping and remarketing
- Efficient additional reach
Google Advertising
Best for broad search demand, Performance Max, YouTube, display, shopping, remarketing, and high-volume keyword opportunities.
- Large search volume
- YouTube and Display options
- Performance Max support
- Strong for scaling campaign reach
Process
A clear Microsoft Ads process from account review to optimization.
Review
We review your goals, website, budget, current ads, tracking, and Google Ads data if available.
Research
We identify keywords, audiences, competitors, landing page needs, and campaign opportunities.
Build
We structure campaigns, ad groups, copy, extensions, targeting, and conversion paths.
Optimize
We review search terms, bids, budgets, lead quality, placements, and landing page performance.
Expand
We identify when to add campaigns, audiences, remarketing, shopping, or additional platforms.
FAQ
Microsoft Advertising questions businesses ask before starting.
Is Microsoft Advertising the same as Bing Ads?
Bing Ads is now Microsoft Advertising. The platform includes Bing search ads along with Microsoft Audience Network, shopping, remarketing, and additional Microsoft placements.
Should I run Microsoft Ads if I already use Google Ads?
Often, yes. Microsoft Ads can add incremental reach and may help lower dependency on one platform.
Can WebAct import Google Ads campaigns into Microsoft Ads?
Microsoft allows Google Ads imports, but campaigns should still be reviewed and adjusted for Microsoft traffic, settings, budgets, and performance differences.
Do Microsoft Ads need landing pages?
Yes. Strong landing pages help improve conversion rates, message match, trust, and lead quality after someone clicks an ad.
Ready to add Microsoft Advertising to your growth plan?
WebAct can review your website, current campaigns, landing pages, and advertising opportunities to help determine whether Microsoft Ads should be part of your strategy.